Houdini

Sustainability is at the heart of everything Houdini does, maintaining that there is no contradiction between sustainability and good business. They describe their designs as minimalistic, stripped from unnecessary details and simple by construction. 100% of all the fabrics used this season are recycled, recyclable, renewable, biodegradable or Bluesign certified, with the main goal of creating real alternatives to linear consumption. A vision of a circular system, where long-lasting products can be used, repaired and reused and finally become new resources.