The contrast between the mysterious and the self-aware in the GR10K line perfectly illustrates the brand's outsider ethos. The military handbook and promotional materials reinforce this notion, and the multiple passes through the line reveal a distinct self-awareness ideal for aspiring mimetic agents. Through the use of non-fashion production overruns, the label was able to disrupt the consumption cycle and upcycle the production of its products. This process involved upcycling the materials used in the line's construction, then used to create functional yet rugged unisex shirts. In addition, the prevalence of ballistic and flame retardant materials in the production of uniforms provides the wearer with a level of protection against potential burns and shots fired. Through carefully applied design constraints, the label achieved its goal of becoming a more functional yet minimal alternative to institutional clothing.