In 2016, designer Kiko Kostadinov, stylist Stephen Mann, Gimme Five founder Michael Kopelman, and artist Taro Ray formed the London-based multimedia collective AFFXWRKS. The radio show they initially launched as a part of Know-Wave quickly became a fashion label that focused on the concept of New Utility. Through unique materials and patterns, the brand aims to modernize the traditional use of workwear. The AFFXWRKS collection features staple garments such as t-shirts, hooded sweatshirts, and sweatpants embellished with new technologies, including the use of portable HANDJET® graphics. Since its debut at London's Dover Street Market, the brand has worked with various prominent brands, such as ASICS and Troika.