You Must Create

YMC was founded in London in 1995 by Fraser Moss and Jimmy Collins. Since then, the label has established itself as one of the most enduring and influential independent brands to come out of the UK. Initially inspired by workwear and military clothing, the duo developed the unisex brand around the notion of creating understated and timeless garments. Today, YMC continues to subvert expectations while simultaneously capturing the cultural zeitgeist. Directional yet wearable, each collection is influenced by creative director Moss’s passion for music, literature and the arts, and his enduring post-punk, DIY attitude.