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Rassvet (PACCBET)

In 2016, Gosha Rubchinskiy and pro-skater Tolia Titaev created Rassvet (PACCBET in Cyrillic alphabet) to represent the visual languages of young Russian subcultures, specifically the Russian skate scene. Rassvet (pronounced Rass-vyet) borrows part of the slogan already used by Gosha for his eponymous brand рассвет не за горами, which means "the dawn is near,” though Rassvet functions as a stand-alone label.