Through a unique perspective, Bell draws inspiration from Nordic design principles and creates timeless silhouettes that are both clean and minimal. The label was founded in 2018 by a group of like-minded individuals in Seoul. It aims to create a brand that is representative of the contemporary world. Through its neutral selection of clothes, Bell appeals to different cultural backgrounds and genders. Its casual and classic pieces are given a utilitarian spin with hints of avant-garde flair. Most of the collection features leather jackets, trousers, and shirts, which are complemented by the brand's signature footwear, which includes leather mules, technical shoes, and croc-embossed boots. The brand's signature pieces are made from top-quality materials, which ensure that they will last a lifetime. Bell's designs are also intended to be passed down to future generations.